Creating a birds-eye view of the business & where you’re headed:

✓ Concentrated strategy session on defining the products & offerings, marketing mix, active channels, target audiences, communications framework and goals for your business

✓ Ideation and organization of brand elements, identity, visual and creative elements

The execution plan for your channels, messaging, promotional strategy:

✓ Identifying & laying out a cadence for content, communications, and implementation of strategy

✓ Highlighting seasonal or key moments for your business and how to best prepare or leverage your channels to maximize that time frame towards achieving your goals

✓ Organizing the sales funnel and how we can incorporate intentional marketing strategies to approach each level

Review performance as a whole (highly recommended for at least 1x per year):

✓ Deep dive into your website (analyzing email, social, SEO, apps, traffic)

✓ Customer journey map of the online experience of your brand

✓ Regular reporting against the metrics for marketing campaigns we execute together

Don’t underestimate the power of a guided team brainstorming session. Allow me to facilitate a thoughtful exercise with your team. Outputs will include a strategy summary & action plan.

Ideating, contributing to, or executing the actual content:

✓ Developing ideas for content and messaging themes (tracking against strategy & marketing plan from above)

✓ Contributing to content creation (if needed from a copywriting or design/photo/video perspective, or suggesting better resources)

✓ Writing, editing, reviewing, proofreading and scheduling contents

Installing new tools or migrating tools, platforms and services:

✓ Website edits and troubleshooting as needed (or I can connect you to appropriate resources for assistance if it is beyond my own capacity)

✓ Making recommendations and configuring 3rd-party apps to your store

✓ Setting up tags, pixels, etc if needed for integrations to your site

Initiating, testing, and advising on paid ad campaigns:

✓ Setting up & launching campaigns

✓ Recommendations on the campaign structures and goals

I have experience in a broad range of ad types: from social or search ads to streaming audio, connected TV video, print, podcast, and influencers. 

Note: I am not a replacement for ad agency services. If there is a desire to run extremely robust multi-channel ad campaigns, I can prepare you to manage those relationships or I will gladly make a referral to a great partner for your business.

Make something beautiful & brand appropriate. It helps to have templates and design guidance to create consistently recognizable brand assets. Let me know what you need!

When you have new news to release to the world:

✓ Drafting stories for coffee media (or other media outlets)

✓ Pitching stories to media outlets

✓ Newswire releases for national media (if news-worthy/appropriate on this level) 

Making the most out of a brand and partner collaboration:

✓ Ideation and sourcing for other businesses to partner with that share complementary values with your brand

✓ Outreach, connections and coordination with other businesses to plan cross-collaborations from a social giveaway to a co-brand product or co-branded marketing campaign

When you want to get the most out of activating your brand in-person:

✓ Designing the plan for activating at an in-person event from pop-up or tasting up to trade show booths

✓ Creating the marketing campaign in preparation for pre-during-post show materials

✓ Available for in-person support (marketing/sales for your business and/or management of the event)

When you’re ready to explore deeper wholesale partnerships and opportunities across third-party platforms:

✓ Advisement on other partners, platforms, and marketplaces for your business to consider for partnership (and referrals, if appropriate)

✓ Creation of the wholesale packet (story, assets, pricing sheets)